{"title":"Series 001","description":"\u003cp data-start=\"259\" data-end=\"538\"\u003eDesigned with intention and stripped to its essentials, this first collection establishes the foundation of the brand: precision, restraint, and enduring design. Every watch in Series 001 balances form and function, combining refined materials with a quietly confident aesthetic.\u003c\/p\u003e\n\u003cp data-start=\"540\" data-end=\"794\"\u003eBuilt for everyday wear yet considered enough to last a lifetime, Series 001 focuses on clarity—clean dials, purposeful details, and proportions that feel natural on the wrist. No excess. No trends. Just thoughtful craftsmanship and reliable performance.\u003c\/p\u003e\n\u003cp data-start=\"796\" data-end=\"868\"\u003eThis is not a reinvention of the watch—\u003cbr data-start=\"835\" data-end=\"838\"\u003eit’s a return to what matters.\u003c\/p\u003e\n\u003cp data-start=\"870\" data-end=\"928\"\u003eSeries 001 is the starting point. Everything else follows.\u003c\/p\u003e","products":[{"product_id":"series-001","title":"Series 001","description":"\u003cp\u003eSeries 001 is the first expression of Lume. A single design, released once, limited to 100 pieces. At its core, Series 001 looks familiar. A clean silver case and matching metal band, balanced proportions, analogue hands and a timeless silhouette designed for everyday wear. From a distance, it feels understated and classic. Look closer and the difference reveals itself. Instead of a traditional seconds hand, Series 001 features a digital background that counts down the seconds. Time moves visibly, quietly, and deliberately beneath the hands. It’s a subtle disruption of the norm, blending analogue tradition with digital rhythm in a way that feels modern but restrained.\u003c\/p\u003e\n\u003cp\u003eThis watch isn’t about complexity or excess. Every detail has been considered and refined back to what matters. The result is a piece that feels calm, precise, and intentional. Only 100 will ever exist. Each one marks the beginning of Lume and the idea that time can be told differently.\u003c\/p\u003e","brand":"Lume Series","offers":[{"title":"Default Title","offer_id":47474504073268,"sku":null,"price":145.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5321\/3492\/files\/Mainimage6_3a13da51-25b5-47d0-a249-198b7dfa0fe0.jpg?v=1772433063"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5321\/3492\/collections\/ODP_8478_1024x1024_c17be265-2efa-42a8-ac1f-9aa941312cac.webp?v=1770248527","url":"https:\/\/lumeseries.com.au\/collections\/series-001.oembed","provider":"Lume Series","version":"1.0","type":"link"}